Fourteen years and a few hundred episodes later, Keeping Up with the Kardashians will begin airing its final season on Thursday. The series that redefined reality television and made household names of Kim, Kourtney, Khloe, Kylie, Kendall, and Kris (as well as many of their partners, friends, and children) also chronicled one of pop culture’s more epic style evolutions. In a Vogue video last year, Kim recalled “living in Juicy Couture” and flip-flops in the early 2000s.
Farran conceived of the site while studying English at the University of Pennsylvania, during a period when the retail landscape was ready for disruption. “Everything felt really monotonous: the same designers and the same pieces on every site, without a strong point of view,” says Farran. “The big luxury sites were starting to have sections for sustainable fashion, but they treated those pieces exactly as they treated others, with little indication of their impact or backstory.
Those customers were snapping up Peretti’s curvilinear pieces in sterling silver—not gold. This, the magazine would later note, turned the idea of what constituted fine jewelry on its head, and also affected who was buying it. In a break from tradition, women were shopping for themselves rather than being gifted jewelry by men.
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