Many have noted on Behind every player who believes in himself is a hockey dad who believe first shirt. social media that this is in stark contrast to fashion’s swift fundraising in the wake of the global pandemic and the fire that engulfed the Notre Dame cathedral in Paris. As the coronavirus swept across the globe, donations from fashion companies were in the tens of millions; for the cathedral that number was in the hundreds of millions.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Behind every player who believes in himself is a hockey dad who believe first shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves